Vanamatre

PRIVACY POLICY FOR SATVAMARK

Effective Date: October 20, 2026
Last Updated: October 20, 2026
Application Name: Satvamark (Android Application)
Data Controller / Legal Entity: Vanamatre Private Limited
Registered Office Address: Madankunj Plot No-5, Ward No-25, Medta Walon Ka Bas, Pali, Raipur, Rajasthan – 306304, India
Official Support & Privacy Email: care@vanamatre.com

1. Scope & Acceptance
This Privacy Policy governs the collection, processing, storage, transmission, and protection of personal, constitutional, and device data gathered through the Satvamark mobile application ("Application", "App"), owned and operated by Vanamatre Private Limited ("Company", "we", "us", or "our").
Satvamark provides real-time constitutional (Ayurvedic/Prakriti) product evaluations, excipient safety analysis, and dietary compliance scoring.
By installing, registering, accessing, or using the Application, you explicitly consent to the practices described in this Privacy Policy in full compliance with the Digital Personal Data Protection (DPDP) Act, 2023 (India), the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and Google Play Developer Policies. If you do not agree with this Privacy Policy, do not download, install, or use the Application.

2. Information We Collect
A. User-Provided Personal Information
Account & Authentication Details: Full name, email address, and mobile phone number collected during registration and verified via secure Firebase Authentication protocols.
Constitutional & Health Profile: Self-declared biological indicators, comprehensive Prakriti assessment responses (Vata, Pitta, and Kapha constitutional scoring), dietary preferences (such as Vegetarian, Vegan, Jain, Fasting/Vrat protocols), and designated sub-profiles configured for family members (e.g., Child, Spouse).

B. Device Hardware Permissions
Camera Access (android.permission.CAMERA): The Application accesses your device's camera strictly for real-time Optical Character Recognition (OCR) to detect product barcodes, nutritional panels, and ingredient lists on packaged consumables. The camera feed is evaluated dynamically on-device and in-transit to generate immediate nutritional and constitutional verdicts; personal photos, videos, or device media galleries are never accessed, captured, or stored.
Approximate Coarse Location (android.permission.ACCESS_COARSE_LOCATION): Coarse, network-derived geographic location (City, State, and PIN region) is gathered to contextualize classical seasonal biological recommendations (Ritucharya) and calibrate regional product availability. Precise GPS tracking is neither required nor recorded.

3. Screen Overlay & Accessibility Services Disclosure (Smart Shopping Assistant)
To provide automated, proactive consumable safety assessments directly at the point of digital purchase, Satvamark incorporates an automated shopping evaluation assistant utilizing two specialized Android system APIs:

A. Display Over Other Apps (android.permission.SYSTEM_ALERT_WINDOW)
Operational Purpose: Allows Satvamark to render a floating graphical badge, visual safety indicator, or dynamic rating button over your device screen while compatible third-party commerce and grocery platforms are active in the foreground.
Functionality: Displays instant visual safety percentages and constitutional compatibility warnings without requiring you to switch between applications.

B. Automated Screen Text Inspection (AccessibilityService API)
Operational Purpose: The AccessibilityService is utilized exclusively to inspect publicly visible text nodes—specifically consumable product titles, volume indicators, and displayed ingredient descriptions—within supported third-party grocery, food delivery, and e-commerce applications (including Blinkit, Zepto, Swiggy Instamart, Amazon Shopping, and Zomato).

Strict Safety & Privacy Boundaries:
Zero Capture of Sensitive Data: Satvamark programmatically and strictly does NOT read, monitor, intercept, capture, log, or transmit personal chat conversations, text messages, passwords, financial credentials, credit/debit card numbers, UPI PINs, banking interfaces, or operating system settings.
Targeted Application Filtering: The background accessibility listener is hard-coded to activate only when foreground package names match specified consumable retail and food delivery platforms. The service remains completely dormant during all other third-party application usage, personal communications, or system interactions.
Affirmative User Consent: This feature is strictly optional and is never activated automatically. It requires explicit in-app prominent disclosure followed by manual user enablement within your device's Android Accessibility Settings. Declining or disabling this permission will never impede or restrict the core in-app camera scanning functionality.

4. Telemetry, Analytics & Market Intelligence
To compile macro-level public health trends and refine product safety scoring models, Satvamark logs interaction telemetry:
Product Interaction Telemetry: Barcode identifiers, recognized brand and manufacturer names, algorithmic safety scores, constitutional compatibility indices, and engagement metrics (such as items saved, shared, or rapid alternate product evaluations within 60 seconds).
Anonymization & Aggregation: All market intelligence, ingredient friction indicators, and consumer preference patterns gathered through camera scans or the shopping assistant overlay are processed into de-identified, aggregated statistical datasets. These compilations contain zero personally identifiable information (PII) and are utilized for scientific research, algorithmic refinement, and industry safety benchmarking.

5. Third-Party Data Processing Infrastructure
We do not sell, rent, lease, or trade your personal identifying information to third-party commercial data brokers or advertising networks. Data processing is conducted strictly through secure cloud infrastructure providers:
Google Cloud Platform & Firebase: Encrypted database hosting (Firestore), analytics telemetry logging, and user authentication infrastructure.
Google Gemini API: Cloud inference processing for ingredient text parsing, OCR interpretation, and constitutional compatibility calculations.
Legal Authorities: Personal information may be disclosed only when mandatory under applicable Indian statutes, lawful government summons, or valid judicial court orders.

6. Data Security & Storage Architecture
Encryption in Transit: All communications between the Application, Google Cloud infrastructure, and backend API endpoints are encrypted using industry-standard Transport Layer Security (TLS 1.3).
Encryption at Rest: Stored account records, diagnostic Prakriti answers, and telemetry logs are maintained behind enterprise-grade Firebase Security Rules with AES-256 encryption at rest.

7. User Rights, Account Deletion & Data Retention
Right of Review & Correction: You retain the right to review, update, or correct your personal profile details, dietary restrictions, and Prakriti parameters directly within the Application's settings at any time.
Right to Data Deletion: In strict compliance with Google Play User Data Policies and the DPDP Act, 2023, you have the right to request permanent deletion of your account and all associated personal data. You may execute account deletion directly via the in-app profile settings or by sending a formal email to care@vanamatre.com with the subject line "Data Deletion Request". Upon verification, all associated personal identifying records will be purged from our production databases within 30 days.

8. Non-Medical Diagnostic Disclaimer
Satvamark is an algorithmic transparency and nutritional education platform; it is not a medical device.
Verdicts, Prakriti ratings, dietary flags, and additive assessments are educational indicators grounded in traditional Ayurvedic literature and open nutritional science. The Application does not diagnose, treat, prevent, or cure any pathology or clinical disease. Users must always seek the advice of a qualified healthcare practitioner regarding any medical condition or dietary alteration.

9. Grievance Redressal & Statutory Contact Information
In compliance with the Information Technology Act, 2000, the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and the Digital Personal Data Protection Act, 2023, the designated Grievance Officer for Satvamark is:
FieldStatutory Detail
Legal Entity Name
Vanamatre Private Limited
Registered Office Address
Madankunj Plot No-5, Ward No-25, Medta Walon Ka Bas, Pali, Raipur, Rajasthan – 306304, India
Designated Grievance Officer
Shiv Shankar Biswas
Grievance Helpline Telephone
+91 9711103827
Dedicated Privacy & Support Email
care@vanamatre.com
Any questions, security concerns, privacy inquiries, or statutory notices regarding this Privacy Policy should be directed to the Grievance Officer at the contact details provided above.